Manager-Digital Marketing
Company Description Microchip Technology Inc. is a leading provider of embedded control applications. Our product portfolio comprises general purpose and specialized 8-bit, 16-bit, and 32-bit microcontrollers, 32-bit microprocessors, field-programmable gate array (FPGA) products, a broad spectrum of high-performance linear, mixed-signal, power management, thermal management, radio frequency (RF), timing, safety, security, wired connectivity and wireless connectivity devices, as well as serial Electrically Erasable Programmable Read Only Memory (EEPROM), Serial Flash memories, Parallel Flash memories, and serial Static Random Access Memory (SRAM). We also license Flash-IP solutions that are incorporated in a broad range of products. Job Description The digital marketing manager will be responsible for the digital marketing and outbound marketing programs for the Wireless Solutions Group. They will also be responsible for promoting our wireless products and solutions through our distribution partners and coordinating global tradeshow plans. They must be familiar with the technical aspects of our products in order to develop applicable marketing messages and value propositions. Primary responsibilities include:
Define and execute business unit digital marketing strategy. Utilize SEO and Search Engine Marketing techniques to drive key metric growth. Coordinate with BU representatives, tactical marketing teams and corporate marketing communication team (Marcom) in the creation and execution of digital marketing campaigns. Report KPIs monthly, quarterly and evolve strategy with the data. Manage internal communications to client engagement managers and field application engineers Maintain and update digital and print version of product catalogs. Innovate and offer new solutions that help drive business goals. Leverage value proposition and key messaging in marketing campaign Job Requirements BA, BS Degree with at least five-years' experience planning and managing digital marketing campaigns in technology Direct experience and proficiency with Marketing platforms and understanding how to reach an audience (Marketo, AdWords, WordPress, Social Media, SEO) Experience working with Google Analytics, Adobe Analytics is preferred Experience with Adobe Experience Manager is a plus Excellent time-management, organization, and project management skills Attention to detail from ideation through execution Being able to manage multiple projects and report results Strong team player and great communication skills
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
Define and execute business unit digital marketing strategy. Utilize SEO and Search Engine Marketing techniques to drive key metric growth. Coordinate with BU representatives, tactical marketing teams and corporate marketing communication team (Marcom) in the creation and execution of digital marketing campaigns. Report KPIs monthly, quarterly and evolve strategy with the data. Manage internal communications to client engagement managers and field application engineers Maintain and update digital and print version of product catalogs. Innovate and offer new solutions that help drive business goals. Leverage value proposition and key messaging in marketing campaign Job Requirements BA, BS Degree with at least five-years' experience planning and managing digital marketing campaigns in technology Direct experience and proficiency with Marketing platforms and understanding how to reach an audience (Marketo, AdWords, WordPress, Social Media, SEO) Experience working with Google Analytics, Adobe Analytics is preferred Experience with Adobe Experience Manager is a plus Excellent time-management, organization, and project management skills Attention to detail from ideation through execution Being able to manage multiple projects and report results Strong team player and great communication skills
Salary Range:
$100K -- $150K
Minimum Qualification
Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.
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